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MBA Marketing
MBA Marketing

MBA - Elective in Marketing and Human Resource

Advanced Certificate in Data Science and Analytics

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About the elective

While marketing and human resources may seem to be very different functions, they share one important element of business - they both deal with people. While HR professionals focus on internal people - the employees, marketing professionals focus on the external people - the customers. Finding the right people, promoting the organization and building the brand are just a few of the many functions that both marketing and human resource professionals work on. An elective in marketing and human resource equips you with the skills required to deal with people and move towards a career progression in either marketing or human resources domain.

About the Certification: Online MBA in Data Science and Analytics

Data is said to be the new oil. And rightly so, because if you have data and can identify meaningful patterns and trends to use as a strategy for business growth, success is definite. The data science industry in India has witnessed a growth of over 30% and is expected to grow at a similar pace in the coming years. The industry today needs managers who not only understand business and strategy but also have the ability to analyze data and use the same to devise better strategies.

The Advanced Certificate Program in Data Science and Marketing Analytics will build a thorough understanding of the concepts of data science and data metrics. Digital marketing, social media marketing, and other online advertising tools. It will equip you with hands-on expertise on the various factors that drive e-commerce marketing.

The Advanced Certificate Program in Data Science and Analytics will take you through an insightful journey in the following courses:

  • Introduction to Business Analytics
  • Predictive Analysis using Machine Learning
  • Web and Social Media Analytics
  • Includes Python for Data Science

ELECTIVE HIGHLIGHTS

  • Strong foundation in the core concepts of Marketing and HR functions
  • A strong command over two important business functions to deliver superior results
  • Industry aligned curriculum that delivers technical excellence and supplements professional skills
  • Achieve business excellence with a unique blend of Marketing, HR and Management courses
  • Analyze problems and propose actions in real-world situations as part of the master thesis
1st
Semester

Management Concepts and Practices
Principles of Economics and Markets
Managerial Effectiveness and Ethics
Accounting and Finance
Organizational Behavior and Human Resources Management
Quantitative Techniques and Analytics

 
2nd
Semester

Entrepreneurship
Marketing Management and Research
Operations Management
Talent Acquisition and Management
Learning and Development
Consumer Behavior

 
3rd
Semester

Business Environment and Strategy
Project Management
Employee Reward Management
Integrated Marketing Communications
Services Marketing and CRM
Open Elective Course

 
4th
Semester

Strategic Human Resource Management
Organization Development and Change Management
Retail Marketing and Brand Management
Digital Marketing and Data Analytics
Cross-Functional Elective Course
Master Thesis / Project *

* Master Thesis / Project will be carried out between Sem 3 and Sem 4, but evaluation will reflect in Sem 4

INDIAN NATIONAL

For Indian National & SAARC Nations

Semester Fee Plan ₹ 22,500
Annual Fee Plan ₹ 45,000

Note

One Time University Registration Fee of Rs. 2500 is applicable during admission

Examination Fee of Rs.4000 per year is applicable

FOREIGN STUDENTS

For Foreign Students

Semester Fee Plan $ 450
Annual Fee Plan $ 900

Note

One Time University Registration Fee of $ 50 is applicable during admission

Examination Fee of $ 60 per year is applicable

eligibility

Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University; with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.
Candidates who are in the final semester of the Bachelor's Program are also eligible to apply.

LEARNING METHODOLOGY

120 study hours in each course

Interactive audio-video lectures

Pre-recorded video lectures

Discussion
forum

Self e-learning material

Assignments, quizzes, MCQ, etc.
for reinforcement

Independent and
group projects

8 TO 12 HOURS OF LIVE
ONLINE SESSIONS ON WEEKENDS

HOW TO ENROLL

Step
1
Click here to visit the Vignan Online Enrollment Form
Step
2
Sign up, complete the 4 essential steps to enroll for the Program of your choice
Step
3
Pay fee through Net banking/ Debit card/ Credit card or using easy EMI with 0% interest

CAREER ADVANCEMENT SERVICES

The career advancement services team works tirelessly to connect our students with the right job opportunities. Our years of experience in training, networking and human resourcing skills helps our students find exciting and challenging job opportunities. Our students get placements in reputed companies through a structured framework.

Guidance on further studies through expert counselling sessions

Career mentorship and development programs to help you excel professionally

Get young entrepreneurs’ perspectives on the skills you need for success

Resume building and placement training program to help you ace interviews

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EY
Google
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