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MBA Marketing
MBA Marketing

MBA - Elective in Marketing and Finance

Advanced Certificate in Banking

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About the elective

A combination of Online MBA in Marketing and Finance is one of the most sought after choices. These two seemingly different functions complement each other very well. A sound knowledge of finance is handy in most marketing decisions. Whether you are preparing a marketing budget or analyzing advertising RoI, it is the knowledge of finance that ensures you are on top of your game. An elective in Marketing and Finance gives you two broad options for your career. You could make your progress as a marketing professional in any industry or make your career in industries needing expert financial knowledge including banking, financial services and consulting firms. This combination of Marketing and Finance breaks barriers for you if you want to have a blend of desk and field jobs.

About the Certification: Online MBA in Banking

Banking is the lifeline of all industries. A career in banking has always been associated with stability and pride. Despite being a traditional and old industry, a majority of our population does not have access to banking services. This implies an opportunity for the rapid growth of the industry for the next decade or more. With RBI taking a progressive approach and allowing new formats like small finance banks and payment banks, career opportunities in the sector are immense.

The Advanced Certificate Program in Banking will build a thorough understanding of the structure, operations, and compliance aspects of the banking industry. It will equip you with hands-on knowledge of various aspects of new-age banking.

The Advanced Certificate Program in Banking will take you through an insightful journey in the following courses:

  • Banking Operations and Activities
  • Anti-Money Laundering
  • Non-Banking Financial Companies
  • Cyber Security and Fraud Management

ELECTIVE HIGHLIGHTS

  • Strong foundation in the core concepts of Marketing and Finance
  • Thorough understanding of advanced courses like MarComm, FinTech, Finance Analytics, etc.
  • A firm grip over two most important business functions preparing you to deliver better results
  • Industry aligned curriculum that delivers technical excellence and supplements professional skills
  • Analyze problems and propose actions in real-world situations as part of the Master Thesis
1st
Semester

Principles of Management and Organizational Behavior
Managerial Economics
Accounting for Managers
Business Statistics and Analytics for Decision making
Business Environment & Ethics
Business Communication

 
2nd
Semester

Entrepreneurship
Marketing Management and Research
Operations Management
Fintech: Foundation and Applications
Banking, Financial Services and Insurance
Supply Chain Management

 
3rd
Semester

Business Environment and Strategy
Project Management
Integrated Marketing Communications
Financial Services Marketing
Financial Modeling and Analytics
Open Elective Course

 
4th
Semester

B2B Marketing
Retail Marketing and Brand Management
Investment Analysis and Portfolio Management
Wealth Management and Behavioral Finance
Cross-Functional Elective Course
Master Thesis / Project *

* Master Thesis / Project will be carried out between Sem 3 and Sem 4, but evaluation will reflect in Sem 4

INDIAN NATIONAL

For Indian National & SAARC Nations

Semester Fee Plan ₹ 22,500
Annual Fee Plan ₹ 45,000

Note

One Time University Registration Fee of Rs. 2500 is applicable during admission

Examination Fee of Rs.4000 per year is applicable

FOREIGN STUDENTS

For Foreign Students

Semester Fee Plan $ 450
Annual Fee Plan $ 900

Note

One Time University Registration Fee of $ 50 is applicable during admission

Examination Fee of $ 60 per year is applicable

eligibility

Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University; with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.
Candidates who are in the final semester of the Bachelor's Program are also eligible to apply.

LEARNING METHODOLOGY

120 study hours in each course

Interactive audio-video lectures

Pre-recorded video lectures

Discussion
forum

Self e-learning material

Assignments, quizzes, MCQ, etc.
for reinforcement

Independent and
group projects

8 TO 12 HOURS OF LIVE
ONLINE SESSIONS ON WEEKENDS

HOW TO ENROLL

Step
1
Click here to visit the Vignan Online Enrollment Form
Step
2
Sign up, complete the 4 essential steps to enroll for the Program of your choice
Step
3
Pay fee through Net banking/ Debit card/ Credit card or using easy EMI with 0% interest

CAREER ADVANCEMENT SERVICES

The career advancement services team works tirelessly to connect our students with the right job opportunities. Our years of experience in training, networking and human resourcing skills helps our students find exciting and challenging job opportunities. Our students get placements in reputed companies through a structured framework.

Guidance on further studies through expert counselling sessions

Career mentorship and development programs to help you excel professionally

Get young entrepreneurs’ perspectives on the skills you need for success

Resume building and placement training program to help you ace interviews

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HIRING COMPANIES

HDFC
Facebook
Honewell
EY
Google
Icici