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MBA - Marketing and Finance

 Marketing and Finance
 Marketing and Finance

Online MBA - Marketing And Finance Elective


About the elective

A combination of Online MBA in Marketing and Finance is one of the most sought after choices. These two seemingly different functions complement each other very well. A sound knowledge of finance is handy in most marketing decisions. Whether you are preparing a marketing budget or analyzing advertising RoI, it is the knowledge of finance that ensures you are on top of your game. An elective in Marketing and Finance gives you two broad options for your career. You could make your progress as a marketing professional in any industry or make your career in industries needing expert financial knowledge including banking, financial services and consulting firms. This combination of Marketing and Finance breaks barriers for you if you want to have a blend of desk and field jobs.


  • Strong foundation in the core concepts of Marketing and Finance
  • Thorough understanding of advanced courses like MarComm, FinTech, Finance Analytics, etc.
  • A firm grip over two most important business functions preparing you to deliver better results
  • Industry aligned curriculum that delivers technical excellence and supplements professional skills
  • Analyze problems and propose actions in real-world situations as part of the Master Thesis

About the Advanced Certification

There ia an opportunity to earn an advance certification while you pursue this program

According to a report by HootSuite, an average user spends almost 7 hours per day on the internet. The e-commerce industry is on the rise because of our changing lifestyle and acceptance of online shopping. This trend has encouraged marketers to increase their online presence in the form of e-commerce and increased ad budgets on digital advertising and marketing. But getting the maximum worth for the spend is not easy and requires special skills. This has resulted in a massive requirement for skilled professionals.


The Advanced Certificate Program in Digital Marketing and Ecommerce will build a thorough understanding of the concepts of digital marketing, social media marketing, and other online advertising tools. It will equip you with the hands-on expertise of the various factors that drive e-commerce marketing.

The Advanced Certificate Program in Digital Marketing and Ecommerce will take you through an insightful journey in the following courses:

  • Digital Marketing & Ecommerce Fundamentals
  • Inbound Marketing - Content Marketing and Search Marketing
  • Outbound Marketing - Digital Ads and Social Media Marketing
  • Brand Management for Ecommerce

Note: For the duration of your program you can only choose and study one certificate course from the given list


Management Concepts and Practices
Principles of Economics and Markets
Managerial Effectiveness and Ethics
Accounting and Finance
Organizational Behavior and Human Resources Management
Quantitative Techniques and Analytics


Marketing Management and Research
Operations Management
Fintech: Foundation and Applications
Banking, Financial Services and Insurance
Supply Chain Management


Business Environment and Strategy
Project Management
Integrated Marketing Communications
Financial Services Marketing
Financial Modeling and Analytics
Open Elective Course


B2B Marketing
Retail Marketing and Brand Management
Investment Analysis and Portfolio Management
Wealth Management and Behavioral Finance
Cross-Functional Elective Course
Master Thesis / Project *

* Master Thesis / Project will be carried out between Sem 3 and Sem 4, but evaluation will reflect in Sem 4


For Indian National & SAARC Nations

Semester Fee Plan ₹ 22,500
Annual Fee Plan ₹ 45,000


One Time University Registration Fee of Rs. 2500 is applicable during admission

Examination Fee of Rs.4000 per year is applicable


For Foreign Students

Semester Fee Plan $ 450
Annual Fee Plan $ 900


One Time University Registration Fee of $ 50 is applicable during admission

Examination Fee of $ 60 per year is applicable


Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University; with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.
Candidates who are in the final semester of the Bachelor's Program are also eligible to apply.


120 study hours in each course

Interactive audio-video lectures

Pre-recorded video lectures

Discussion forum

Self e-learning material

Assignments, quizzes, MCQ, etc. for reinforcement

Independent and group projects

8 to 12 hours of live online sessions on weekends

Live Q&A sessions with faculty using tech-enabled tools for an optimum learning experience

Short videos in the form of learning chunks for comprehensive understanding

Technology Enabled Online Proctored Examinations, twice a year

Hands-on practical and lab exercises to supplement theory for tech based courses


Click here to visit the Vignan Online Enrollment Form
Sign up, complete the 4 essential steps to enroll for the Program of your choice
Pay fee through Net banking/ Debit card/ Credit card or using easy EMI with 0% interest


The career advancement services team works tirelessly to connect our students with the right job opportunities. Our years of experience in training, networking and human resourcing skills helps our students find exciting and challenging job opportunities. Our students get placements in reputed companies through a structured framework.

Guidance on further studies through expert counselling sessions

Career mentorship and development programs to help you excel professionally

Get young entrepreneurs’ perspectives on the skills you need for success

Resume building and placement training program to help you ace interviews

Our Technology

Get the added advantage of kickstarting your career

State-of-the-art Learning Management System (LMS) for a near face-to-face learning experience

Clarify all your queries with ease using our chat and message feature

Join online forums and peer groups to engage in discussions on a variety of topics

Instant and anytime access to the learning material

Continuous feedback and analytics to monitor progress

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