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MBA Marketing
MBA Marketing

MBA - Elective in Marketing

Advanced Certificate in Digital Marketing and E-Commerce


About the elective

“Customer is King” - this is what a true marketing professional believes in. Marketing revolves around the idea to understand what the customer needs and then arrive at strategies and methods to satisfy these needs. Customer satisfaction and customer delight is what every marketing professional strives for. With increased competition and an open world, marketing has become an extremely crucial function in any business. This has resulted in a huge demand for skilled marketing professionals who have a sound understanding of the ever-changing market dynamics and an analytical approach on how to apply the current marketing concepts to enhance customer delight.

About the Certification in Digital Marketing and Ecommerce

According to a report by HootSuite, an average user spends almost 7 hours per day on the internet. The e-commerce industry is on the rise because of our changing lifestyle and acceptance of online shopping. This trend has encouraged marketers to increase their online presence in the form of e-commerce and increased ad budgets on digital advertising and marketing. But getting the maximum worth for the spend is not easy and requires special skills. This has resulted in a massive requirement for skilled professionals.

The Advanced Certificate Program in Digital Marketing and Ecommerce will build a thorough understanding of the concepts of digital marketing, social media marketing, and other online advertising tools. It will equip you with the hands-on expertise of the various factors that drive e-commerce marketing.

The Advanced Certificate Program in Digital Marketing and Ecommerce will take you through an insightful journey in the following courses:

  • Digital Marketing & Ecommerce Fundamentals
  • Inbound Marketing - Content Marketing and Search Marketing
  • Outbound Marketing - Digital Ads and Social Media Marketing
  • Brand Management for Ecommerce


  • Strong foundation in the principles and concepts of Marketing
  • Learn latest skills by studying advanced courses like Integrated Marketing Communication, Digital Marketing and Marketing Analytics.
  • Obtain enhanced understanding of Digital and Social media strategies for intelligent marketing
  • Achieve business mastery with a blend of Marketing and Management courses
  • Includes a research project giving exposure to solving real-time problems in the domain of marketing

Management Concepts and Practices
Principles of Economics and Markets
Managerial Effectiveness and Ethics
Accounting and Finance
Organizational Behavior and Human Resources Management
Quantitative Techniques and Analytics


Marketing Management and Research
Operations Management
Consumer Behavior
Supply Chain Management
Sales and Distribution Management


Business Environment and Strategy
Project Management
Agricultural and Rural Marketing
Integrated Marketing Communications
Services Marketing and CRM
Open Elective Course


Global Marketing
B2B Marketing
Retail Marketing and Brand Management
Digital Marketing and Data Analytics
Cross-Functional Elective Course
Master Thesis / Project *

* Master Thesis / Project will be carried out between Sem 3 and Sem 4, but evaluation will reflect in Sem 4


For Indian National & SAARC Nations

Semester Fee Plan ₹ 20,000
Annual Fee Plan ₹ 40,000


One Time University Registration Fee of Rs. 2500 is applicable during admission

Examination Fee of Rs.4000 per year is applicable


For Foreign Students

Semester Fee Plan $ 400
Annual Fee Plan $ 800


One Time University Registration Fee of $ 50 is applicable during admission

Examination Fee of $ 60 per year is applicable


Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University; with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.
Candidates who are in the final semester of the Bachelor's Program are also eligible to apply.


120 study hours in each course

Interactive audio-video lectures

Pre-recorded video lectures


Self e-learning material

Assignments, quizzes, MCQ, etc.
for reinforcement

Independent and
group projects


Apply for your desired program

Upload documents

Pay tuition/program fee

Document verification

Provisional admission confirmation

Confirmation of admission

LMS activation

What People Say


Is the Online Program offered by Vignan's Foundation for Science, Technology and Research (Deemed-to-be University) recognized?  

Yes, the University is Entitled by University Grants Commission (UGC) to offer Online Degree Programs. All Online Programs are approved by All India Council for Technical Education (AICTE) and UGC-DEB. UGC and (AICTE) are statutory bodies under Ministry of Education, Government of India.

Is the Degree acquired through online mode equivalent to on-campus mode of learning?  

Yes. The below notification UGC endorses this.

UGC Notification No. F. 1-1/2020(DEB-I) dated 4th September 2020 – Part VI, Page 79, Point. 22 - Equivalence of qualification acquired through Conventional or Online Learning:

Degrees at undergraduate and postgraduate level in conformity with UGC notification on Specification of Degrees, 2014 and postgraduate diplomas awarded through Online mode by Higher Educational Institutions, recognized by the Commission under these regulations, shall be treated as equivalent to the corresponding awards of the Degrees at undergraduate and postgraduate level and postgraduate diplomas offered through conventional mode.

Is this an Open and Distance Learning (ODL) or Correspondence Program?  

No. This is an online learning mode program. In an Online mode there are regular live online sessions on weekends, online proctored exams, learner engagement activities and support, and no territorial jurisdiction.

Who will award the Degree?  

The Degree will be awarded by Vignan's Foundation for Science, Technology, and Research (Deemed-to-be University).

What is the medium of instruction?  

The medium of instruction is English.

What documents are required to be submitted for admission?  

Color scan of the below mentioned original document is required to be uploaded on the admission portal at the time of seeking admission –

  • Grade sheet of Class 10
  • Grade sheet of Class 12
  • Grade sheet of all the Semesters of Bachelor’s Degree / Consolidated grade sheet (Only for MBA)
  • Degree Certificate / Provisional Degree Certificate (Only for MBA)
  • Transfer Certificate or Migration Certificate, if applicable
  • Aadhar Card for Indian Nationals and Passport for Foreign Nationals
Can the program option be changed at a later stage?  

The program option cannot be changed after completing the admission process. In the case of BBA – General and MBA – General, the elective courses can be chosen before the commencement of the respective semester.

What is the duration of the program?  

BBA – 3 Years; MBA – 2 Years

How many credits does the program have?  

BBA – 120 credits; MBA – 104 credits

How many learning hours are involved?  

BBA – 3600 hours and MBA – 3120 hours

In MBA, there are additional 480 hours of learning for the advanced certification program.

How many courses does the program have?  

BBA – 29 + Management Thesis

MBA – 22 + Project Report + Management Thesis

Will I be able to interact with faculty?  

Yes. Learners will be able to interact during the live sessions and through the discussion forum / chat facility on the Learning Management System (LMS).

Will the recording of live sessions be available?  

Yes. The online sessions will be recorded and available on the Learning Management System (LMS).

Is attendance for live online sessions mandatory?  

Not mandatory but essential. A learner is required to have a minimum participation of 75% in all the activities.

Will study material be provided?  

Yes. A learner is provided access to an exhaustive and customized e-Learning Material (ELM) on the Learning Management System (LMS).

Can the e-content be downloaded?  

No. The content on the LMS is only meant to be used by learners enrolled in the program. Any unauthorized copying, distribution, transmission, uploading on any media, or any other use of this material is prohibited.

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