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MBA Marketing
MBA Marketing

MBA - Elective in Marketing

Advanced Certificate in Digital Marketing and E-Commerce

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About the elective

“Customer is King” - this is what a true marketing professional believes in. Marketing revolves around the idea to understand what the customer needs and then arrive at strategies and methods to satisfy these needs. Customer satisfaction and customer delight is what every marketing professional strives for. With increased competition and an open world, marketing has become an extremely crucial function in any business. This has resulted in a huge demand for skilled marketing professionals who have a sound understanding of the ever-changing market dynamics and an analytical approach on how to apply the current marketing concepts to enhance customer delight.

About the Certification: Online MBA in Digital Marketing and Ecommerce

According to a report by HootSuite, an average user spends almost 7 hours per day on the internet. The e-commerce industry is on the rise because of our changing lifestyle and acceptance of online shopping. This trend has encouraged marketers to increase their online presence in the form of e-commerce and increased ad budgets on digital advertising and marketing. But getting the maximum worth for the spend is not easy and requires special skills. This has resulted in a massive requirement for skilled professionals.

The Advanced Certificate Program in Digital Marketing and Ecommerce will build a thorough understanding of the concepts of digital marketing, social media marketing, and other online advertising tools. It will equip you with the hands-on expertise of the various factors that drive e-commerce marketing.

The Advanced Certificate Program in Digital Marketing and Ecommerce will take you through an insightful journey in the following courses:

  • Digital Marketing & Ecommerce Fundamentals
  • Inbound Marketing - Content Marketing and Search Marketing
  • Outbound Marketing - Digital Ads and Social Media Marketing
  • Brand Management for Ecommerce

ELECTIVE HIGHLIGHTS

  • Strong foundation in the principles and concepts of Marketing
  • Learn latest skills by studying advanced courses like Integrated Marketing Communication, Digital Marketing and Marketing Analytics.
  • Obtain enhanced understanding of Digital and Social media strategies for intelligent marketing
  • Achieve business mastery with a blend of Marketing and Management courses
  • Includes a research project giving exposure to solving real-time problems in the domain of marketing
1st
Semester

Management Concepts and Practices
Principles of Economics and Markets
Managerial Effectiveness and Ethics
Accounting and Finance
Organizational Behavior and Human Resources Management
Quantitative Techniques and Analytics

 
2nd
Semester

Entrepreneurship
Marketing Management and Research
Operations Management
Consumer Behavior
Supply Chain Management
Sales and Distribution Management

 
3rd
Semester

Business Environment and Strategy
Project Management
Agricultural and Rural Marketing
Integrated Marketing Communications
Services Marketing and CRM
Open Elective Course

4th
Semester

Global Marketing
B2B Marketing
Retail Marketing and Brand Management
Digital Marketing and Data Analytics
Cross-Functional Elective Course
Master Thesis / Project *

* Master Thesis / Project will be carried out between Sem 3 and Sem 4, but evaluation will reflect in Sem 4

INDIAN NATIONAL

For Indian National & SAARC Nations

Semester Fee Plan ₹ 20,000
Annual Fee Plan ₹ 40,000

Note

One Time University Registration Fee of Rs. 2500 is applicable during admission

Examination Fee of Rs.4000 per year is applicable

FOREIGN STUDENTS

For Foreign Students

Semester Fee Plan $ 400
Annual Fee Plan $ 800

Note

One Time University Registration Fee of $ 50 is applicable during admission

Examination Fee of $ 60 per year is applicable

eligibility

Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University; with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.
Candidates who are in the final semester of the Bachelor's Program are also eligible to apply.

LEARNING METHODOLOGY

120 study hours in each course

Interactive audio-video lectures

Pre-recorded video lectures

Discussion
forum

Self e-learning material

Assignments, quizzes, MCQ, etc.
for reinforcement

Independent and
group projects

8 TO 12 HOURS OF LIVE
ONLINE SESSIONS ON WEEKENDS

HOW TO ENROLL

Step
1
Click here to visit the Vignan Online Enrollment Form
Step
2
Sign up, complete the 4 essential steps to enroll for the Program of your choice
Step
3
Pay fee through Net banking/ Debit card/ Credit card or using easy EMI with 0% interest

CAREER ADVANCEMENT SERVICES

The career advancement services team works tirelessly to connect our students with the right job opportunities. Our years of experience in training, networking and human resourcing skills helps our students find exciting and challenging job opportunities. Our students get placements in reputed companies through a structured framework.

Guidance on further studies through expert counselling sessions

Career mentorship and development programs to help you excel professionally

Get young entrepreneurs’ perspectives on the skills you need for success

Resume building and placement training program to help you ace interviews

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