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MBA - Digital Marketing

 Digital Marketing
 Digital Marketing

Online MBA - Digital Marketing Elective


About the elective

To say that the world has gone digital would not be completely wrong. Be it shopping or entertainment or obtaining information or even socializing, we have embraced digital with open arms. This acceptance has also led to a rapid shift in the way consumers make their consumption decisions. Celebrities have been replaced by influencers, advertisements have become focused and so on. Every organization is investing heavily in digital marketing providing ample opportunities for individuals seeking a career in this emerging field. Our Online MBA in Digital Marketing provides you with all the necessary skills and tools to excel in a career of digital marketing.


  • Gives you a perfect blend of traditional marketing and digital marketing courses
  • Provides in-depth coverage of Digital and Social media marketing methods and tools
  • Takes you to a complete depth in important areas like Marketing Communications and Marketing Analytics
  • Industry-oriented management thesis with a focus on solving real-time problems in the field of digital marketing

About the Advanced Certification

There ia an opportunity to earn an advance certification while you pursue this program

Data is said to be the new oil. And rightly so, because if you have data and can identify meaningful patterns and trends to use as a strategy for business growth, success is definite. The data science industry in India has witnessed a growth of over 30% and is expected to grow at a similar pace in the coming years. The industry today needs managers who not only understand business and strategy but also have the ability to analyze data and use the same to devise better strategies.

The Advanced Certificate Program in Data Science and Marketing Analytics will build a thorough understanding of the concepts of data science and data metrics. Digital marketing, social media marketing, and other online advertising tools. It will equip you with hands-on expertise on the various factors that drive e-commerce marketing.

The Advanced Certificate Program in Data Science and Analytics will take you through an insightful journey in the following courses:

  • Introduction to Business Analytics
  • Predictive Analysis using Machine Learning
  • Web and Social Media Analytics
  • Includes Python for Data Science

Note: For the duration of your program you can only choose and study one certificate course from the given list


Management Concepts and Practices
Principles of Economics and Markets
Managerial Effectiveness and Ethics
Accounting and Finance
Organizational Behavior and Human Resources Management
Quantitative Techniques and Analytics


Marketing Management and Research
Operations Management
Digital Marketing and E-Commerce Fundamentals
Inbound Marketing: Content and Search Marketing
Growth Marketing


Business Environment and Strategy
Project Management
Services Marketing and CRM
Outbound Marketing: Digital Ads and Social Media Marketing
Brand Management for E-Commerce
Open Elective Course


Web and Social Media Analytics
Digital Product Management
Marketing Analytics
Integrated Marketing Strategy
Cross-Functional Elective Course
Master Thesis / Project *

* Master Thesis / Project will be carried out between Sem 3 and Sem 4, but evaluation will reflect in Sem 4


For Indian National & SAARC Nations

Semester Fee Plan ₹ 22,500
Annual Fee Plan ₹ 45,000


One Time University Registration Fee of Rs. 2500 is applicable during admission

Examination Fee of Rs.4000 per year is applicable


For Foreign Students

Semester Fee Plan $ 450
Annual Fee Plan $ 900


One Time University Registration Fee of $ 50 is applicable during admission

Examination Fee of $ 60 per year is applicable


Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University; with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.
Candidates who are in the final semester of the Bachelor's Program are also eligible to apply.


120 study hours in each course

Interactive audio-video lectures

Pre-recorded video lectures

Discussion forum

Self e-learning material

Assignments, quizzes, MCQ, etc. for reinforcement

Independent and group projects

8 to 12 hours of live online sessions on weekends

Live Q&A sessions with faculty using tech-enabled tools for an optimum learning experience

Short videos in the form of learning chunks for comprehensive understanding

Technology Enabled Online Proctored Examinations, twice a year

Hands-on practical and lab exercises to supplement theory for tech based courses


Click here to visit the Vignan Online Enrollment Form
Sign up, complete the 4 essential steps to enroll for the Program of your choice
Pay fee through Net banking/ Debit card/ Credit card or using easy EMI with 0% interest


The career advancement services team works tirelessly to connect our students with the right job opportunities. Our years of experience in training, networking and human resourcing skills helps our students find exciting and challenging job opportunities. Our students get placements in reputed companies through a structured framework.

Guidance on further studies through expert counselling sessions

Career mentorship and development programs to help you excel professionally

Get young entrepreneurs’ perspectives on the skills you need for success

Resume building and placement training program to help you ace interviews

Our Technology

Get the added advantage of kickstarting your career

State-of-the-art Learning Management System (LMS) for a near face-to-face learning experience

Clarify all your queries with ease using our chat and message feature

Join online forums and peer groups to engage in discussions on a variety of topics

Instant and anytime access to the learning material

Continuous feedback and analytics to monitor progress

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