Duration2 Years
Live Online SessionsWEEKEND
FLEXIBLE EMIAbout the elective
A combination of marketing and finance is one of the most sought after choices. These two seemingly different functions complement each other very well. A sound knowledge of finance is handy in most marketing decisions. Whether you are preparing a marketing budget or analyzing advertising ROl, it is the knowledge of finance that ensures you are on top of your game. An elective in Marketing and Finance gives you two broad options for your career. You could make your progress as a marketing professional in any industry or make your career in industries needing expert financial knowledge including banking, financial services and consulting firms. This combination of Marketing and Finance breaks barriers for you if you want to have a blend of desk and field jobs.
There ia an opportunity to earn an advance certification while you pursue this program
According to a report by HootSuite, an average user spends almost 7 hours per day on the internet. The e-commerce industry is on the rise because of our changing lifestyle and acceptance of online shopping. This trend has encouraged marketers to increase their online presence in the form of e-commerce and increased ad budgets on digital advertising and marketing. But getting the maximum worth for the spend is not easy and requires special skills. This has resulted in a massive requirement for skilled professionals.
The Advanced Certificate Program in Digital Marketing and Ecommerce will build a thorough understanding of the concepts of digital marketing, social media marketing, and other online advertising tools. It will equip you with the hands-on expertise of the various factors that drive e-commerce marketing.
The Advanced Certificate Program in Digital Marketing and Ecommerce will take you through an insightful journey in the following courses:
Data is said to be the new oil. And rightly so, because if you have data and can identify meaningful patterns and trends to use as a strategy for business growth, success is definite. The data science industry in India has witnessed a growth of over 30% and is expected to grow at a similar pace in the coming years. The industry today needs managers who not only understand business and strategy but also have the ability to analyze data and use the same to devise better strategies.
The Advanced Certificate Program in Data Science and Marketing Analytics will build a thorough understanding of the concepts of data science and data metrics. Digital marketing, social media marketing, and other online advertising tools. It will equip you with hands-on expertise on the various factors that drive e-commerce marketing.
The Advanced Certificate Program in Data Science and Analytics will take you through an insightful journey in the following courses:
The success of a product depends on how strong is its bonding with its target customers. The building block of this bonding is advertising and the glue that makes this bond stronger is banding. Advertising professionals and brand managers nurture the brand through the right communication and precise positioning. Skills required here include making communication decisions, channel decisions, and budgeting decisions. Career opportunities in this field have always remained lucrative and a specialized certification will always prove to be handy.
The Advanced Certificate Program in Advertising and Branding will build a thorough understanding of the concepts of advertising and brand management. It will equip you with strategies of effective brand creation, maintenance, and expansion with real-world contexts, solutions, and pitches.
The Advanced Certificate Program in Advertising and Branding will take you through an insightful journey in the following courses:
To say that Financial Markets are the backbone of any economy will be an understatement. With innovation in financial instruments, modernization in financial markets, and increased participation of investors, there is an ever-increasing demand for financial market professionals with an understanding of the working of the modern financial markets.
The Advanced Certificate Program in Financial Markets will build a thorough understanding of the functioning of various types of contemporary financial markets and equip you with deep insights into the world of modern financial markets.
The Advanced Certificate Program in Financial Markets will take you through an insightful journey in the following courses:
Technology has changed the way we live and it certainly has changed the way we deal with money. FinTech has disrupted the traditional financial markets by providing innovative, convenient, and low-cost solutions to the consumer. The FinTech revolution has just begun and the industry is actively looking for skilled talent as the industry is expected to grow at an annual rate of over 25% over the next five years.
The Advanced Certificate Program in FinTech will build a thorough understanding of the application of technology in financial markets and equip you with deep insights into various technologies that have transformed the way we transact.
The Advanced Certificate Program in FinTech will take you through an insightful journey in the following courses:
The rise in the entrepreneurship and start-up culture in India has made terms like Private Equity and Venture Capital household terms that we come across very frequently. Investment Banking used to be a very small niche in the banking industry is today an industry in itself. The rise in Indian start-ups has made investment banking a very lucrative career path. Skilled personnel are difficult to find and having this advanced certificate will only make you more ready for a successful career.
The Advanced Certificate Program in Investment Banking and Equity Research will build a thorough understanding of the nuances of the Investment Banking industry – the process of funding and equity research. It will equip you with deep insights into various forms of private equity deals and various models of equity valuation.
The Advanced Certificate Program in Investment Banking and Equity Research will take you through an insightful journey in the following courses:
Banking is the lifeline of all industries. A career in banking has always been associated with stability and pride. Despite being a traditional and old industry, a majority of our population does not have access to banking services. This implies an opportunity for the rapid growth of the industry for the next decade or more. With RBI taking a progressive approach and allowing new formats like small finance banks and payment banks, career opportunities in the sector are immense.
The Advanced Certificate Program in Banking will build a thorough understanding of the structure, operations, and compliance aspects of the banking industry. It will equip you with hands-on knowledge of various aspects of new-age banking.
The Advanced Certificate Program in Banking will take you through an insightful journey in the following courses:
According to a report by HootSuite, an average user spends almost 7 hours per day on the internet. The e-commerce industry is on the rise because of our changing lifestyle and acceptance of online shopping. This trend has encouraged marketers to increase their online presence in the form of e-commerce and increased ad budgets on digital advertising and marketing. But getting the maximum worth for the spend is not easy and requires special skills. This has resulted in a massive requirement for skilled professionals.
The Advanced Certificate Program in Digital Marketing and Ecommerce will build a thorough understanding of the concepts of digital marketing, social media marketing, and other online advertising tools. It will equip you with the hands-on expertise of the various factors that drive e-commerce marketing.
The Advanced Certificate Program in Digital Marketing and Ecommerce will take you through an insightful journey in the following courses:
Note: For the duration of your program you can only choose and study one certificate course from the given list
Management Concepts and Practices
Principles of Economics and Markets
Managerial Effectiveness and Ethics
Accounting and Finance
Organizational Behavior and Human Resources Management
Quantitative Techniques and Analytics
Entrepreneurship
Marketing Management and Research
Operations Management
Fintech: Foundation and Applications
Banking, Financial Services and Insurance
Supply Chain Management
Business Environment and Strategy
Project Management
Integrated Marketing Communications
Financial Services Marketing
Financial Modeling and Analytics
Open Elective Course
B2B Marketing
Retail Marketing and Brand Management
Investment Analysis and Portfolio Management
Wealth Management and Behavioral Finance
Cross-Functional Elective Course
Master Thesis / Project *
For Indian National & SAARC Nations
Note
One Time University Registration Fee of Rs. 2500 is applicable during admission
Examination Fee of Rs.4000 per year is applicable
Exam Fee Per Year for SAARC countries: ₹15000/-
For Foreign Students
Note
One Time University Registration Fee of $ 50 is applicable during admission
Examination Fee of $ 60 per year is applicable
Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University; with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.
Candidates who are in the final semester of the Bachelor's Program are also eligible to apply.
120 study hours in each course
Interactive audio-video lectures
Pre-recorded video lectures
Discussion forum
Self e-learning material
Assignments, quizzes, MCQ, etc. for reinforcement
Independent and group projects
8 to 12 hours of live online sessions on weekends
Live Q&A sessions with faculty using tech-enabled tools for an optimum learning experience
Short videos in the form of learning chunks for comprehensive understanding
Technology Enabled Online Proctored Examinations, twice a year
Hands-on practical and lab exercises to supplement theory for tech based courses
The career advancement services team works tirelessly to connect our students with the right job opportunities. Our years of experience in training, networking and human resourcing skills helps our students find exciting and challenging job opportunities. Our students get placements in reputed companies through a structured framework.
Dedicated learner support team to answer your queries and guide you throughout
Academic mentorship to give you expert advice on a wide range of academic topics
Guidance on further studies through expert counselling sessions
Career mentorship and development programs to help you excel professionally
Guidance on further studies through expert counselling sessions
Career mentorship and development programs to help you excel professionally
Guidance on further studies through expert counselling sessions
Career mentorship and development programs to help you excel professionally
Get young entrepreneurs’ perspectives on the skills you need for success
Resume building and placement training program to help you ace interviews
Guidance on further studies through expert counselling sessions
Career mentorship and development programs to help you excel professionally
Get young entrepreneurs’ perspectives on the skills you need for success
Resume building and placement training program to help you ace interviews
Get the added advantage of kickstarting your career
State-of-the-art Learning Management System (LMS) for a near face-to-face learning experience
Clarify all your queries with ease using our chat and message feature
Join online forums and peer groups to engage in discussions on a variety of topics
Instant and anytime access to the learning material
Continuous feedback and analytics to monitor progress
What People Say
Yes, the University is Entitled by University Grants Commission (UGC) to offer Online Degree Programs. All Online Programs are approved by All India Council for Technical Education (AICTE) and UGC-DEB. UGC and (AICTE) are statutory bodies under Ministry of Education, Government of India.
Yes. The below notification UGC endorses this.
UGC Notification No. F. 1-1/2020(DEB-I) dated 4th September 2020 – Part VI, Page 79, Point. 22 - Equivalence of qualification acquired through Conventional or Online Learning:
Degrees at undergraduate and postgraduate level in conformity with UGC notification on Specification of Degrees, 2014 and postgraduate diplomas awarded through Online mode by Higher Educational Institutions, recognized by the Commission under these regulations, shall be treated as equivalent to the corresponding awards of the Degrees at undergraduate and postgraduate level and postgraduate diplomas offered through conventional mode.
No. This is an online learning mode program. In an Online mode there are regular live online sessions on weekends, online proctored exams, learner engagement activities and support, and no territorial jurisdiction.
The Degree will be awarded by Vignan's Foundation for Science, Technology, and Research (Deemed-to-be University).
The medium of instruction is English.
Color scan of the below mentioned original document is required to be uploaded on the admission portal at the time of seeking admission –
At the time of admission.
The program option cannot be changed after completing the admission process. In the case of BBA – General and MBA – General, the elective courses can be chosen before the commencement of the respective semester.
BBA – 3 Years; MBA – 2 Years
BBA – 6 Years; MBA – 4 Years
A semester system is followed.
BBA – 3600 hours and MBA – 3120 hours
In MBA, there are additional 480 hours of learning for the advanced certification program.
BBA – 29 + Management Thesis
MBA – 22 + Project Report + Management Thesis
Yes. Learners will be able to interact during the live sessions and through the discussion forum / chat facility on the Learning Management System (LMS).
Yes. The online sessions will be recorded and available on the Learning Management System (LMS).
Not mandatory but essential. A learner is required to have a minimum participation of 75% in all the activities.
Yes. A learner is provided access to an exhaustive and customized e-Learning Material (ELM) on the Learning Management System (LMS).
No. The content on the LMS is only meant to be used by learners enrolled in the program. Any unauthorized copying, distribution, transmission, uploading on any media, or any other use of this material is prohibited.
