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Online MBA in Marketing
Online MBA in Marketing

Learn to market your brand
effectively with our

Online MBA in Marketing

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ABOUT ONLINE MBA IN MARKETING

An Online MBA in Marketing is a two-year program designed for learners to make significant strides in their marketing skills and advance their career prospects. The Master of Business Administration in Marketing from Vignan Online delves deeper into the strategic and tactical aspects of marketing, equipping learners with the comprehensive knowledge and skills necessary to excel in today's dynamic business landscape. Experienced faculty members and industry professionals carefully design our elective to provide learners with specialized knowledge and practical insights, empowering them to excel in the marketing field. The knowledge gained through our Online MBA in Marketing will equip learners with a competitive edge to navigate marketing complexities, devise innovative strategies, seize emerging opportunities, and drive business growth in a competitive market.

ELECTIVE HIGHLIGHTS

  • Strong foundation in the principles and concepts of Marketing
  • Learn latest skills by studying advanced courses like Integrated Marketing Communication, Digital Marketing and Marketing Analytics.
  • Obtain enhanced understanding of Digital and Social media strategies for intelligent marketing
  • Achieve business mastery with a blend of Marketing and Management courses
  • Includes a research project giving exposure to solving real-time problems in the domain of marketing

ABOUT THE ADVANCED CERTIFICATION

There is an opportunity to earn an advance certification while you pursue this program

Digital Marketing and Ecommerce  

According to a report by HootSuite, an average user spends almost 7 hours per day on the internet. The e-commerce industry is on the rise because of our changing lifestyle and acceptance of online shopping. This trend has encouraged marketers to increase their online presence in the form of e-commerce and increased ad budgets on digital advertising and marketing. But getting the maximum worth for the spend is not easy and requires special skills. This has resulted in a massive requirement for skilled professionals.

The Advanced Certificate Program in Digital Marketing and Ecommerce will build a thorough understanding of the concepts of digital marketing, social media marketing, and other online advertising tools. It will equip you with the hands-on expertise of the various factors that drive e-commerce marketing.

The Advanced Certificate Program in Digital Marketing and Ecommerce will take you through an insightful journey in the following courses:

  • Digital Marketing & Ecommerce Fundamentals
  • Inbound Marketing - Content Marketing and Search Marketing
  • Outbound Marketing - Digital Ads and Social Media Marketing
  • Brand Management for Ecommerce
Data Science and Analytics  

Data is said to be the new oil. And rightly so, because if you have data and can identify meaningful patterns and trends to use as a strategy for business growth, success is definite. The data science industry in India has witnessed a growth of over 30% and is expected to grow at a similar pace in the coming years. The industry today needs managers who not only understand business and strategy but also have the ability to analyze data and use the same to devise better strategies.

The Advanced Certificate Program in Data Science and Marketing Analytics will build a thorough understanding of the concepts of data science and data metrics. Digital marketing, social media marketing, and other online advertising tools. It will equip you with hands-on expertise on the various factors that drive e-commerce marketing.

The Advanced Certificate Program in Data Science and Analytics will take you through an insightful journey in the following courses:

  • Introduction to Business Analytics
  • Predictive Analysis using Machine Learning
  • Web and Social Media Analytics
  • Includes Python for Data Science
Advertising and Branding  

The success of a product depends on how strong is its bonding with its target customers. The building block of this bonding is advertising and the glue that makes this bond stronger is banding. Advertising professionals and brand managers nurture the brand through the right communication and precise positioning. Skills required here include making communication decisions, channel decisions, and budgeting decisions. Career opportunities in this field have always remained lucrative and a specialized certification will always prove to be handy.

The Advanced Certificate Program in Advertising and Branding will build a thorough understanding of the concepts of advertising and brand management. It will equip you with strategies of effective brand creation, maintenance, and expansion with real-world contexts, solutions, and pitches.

The Advanced Certificate Program in Advertising and Branding will take you through an insightful journey in the following courses:

  • Branding Fundamentals
  • Building Brand Identity
  • Creating Effective Advertisements
  • Offline and Online Advertising

According to a report by HootSuite, an average user spends almost 7 hours per day on the internet. The e-commerce industry is on the rise because of our changing lifestyle and acceptance of online shopping. This trend has encouraged marketers to increase their online presence in the form of e-commerce and increased ad budgets on digital advertising and marketing. But getting the maximum worth for the spend is not easy and requires special skills. This has resulted in a massive requirement for skilled professionals.

The Advanced Certificate Program in Digital Marketing and Ecommerce will build a thorough understanding of the concepts of digital marketing, social media marketing, and other online advertising tools. It will equip you with the hands-on expertise of the various factors that drive e-commerce marketing.

The Advanced Certificate Program in Digital Marketing and Ecommerce will take you through an insightful journey in the following courses:

  • Digital Marketing & Ecommerce Fundamentals
  • Inbound Marketing - Content Marketing and Search Marketing
  • Outbound Marketing - Digital Ads and Social Media Marketing
  • Brand Management for Ecommerce

Note: For the duration of your program you can only choose and study one certificate course from the given list

1st
Semester

Management Concepts and Practices
Principles of Economics and Markets
Managerial Effectiveness and Ethics
Accounting and Finance
Organizational Behavior and Human Resources Management
Quantitative Techniques and Analytics

 
2nd
Semester

Entrepreneurship
Marketing Management and Research
Operations Management
Consumer Behavior
Supply Chain Management
Sales and Distribution Management

 
3rd
Semester

Business Environment and Strategy
Project Management
Agricultural and Rural Marketing
Integrated Marketing Communications
Services Marketing and CRM
Open Elective Course

4th
Semester

Global Marketing
B2B Marketing
Retail Marketing and Brand Management
Digital Marketing and Data Analytics
Cross-Functional Elective Course
Master Thesis / Project *

* Master Thesis / Project will be carried out between Sem 3 and Sem 4, but evaluation will reflect in Sem 4

INDIAN STUDENTS

For Indian National & SAARC Nations

Semester Fee Plan ₹ 25,000
Annual Fee Plan ₹ 50,000
Total Fee Plan ₹ 1,00,000

Note

University Registration Fee: Rs. 2500

Examination Fee per year: Rs.4000

Registration Fee for SAARC countries: ₹3,750

Exam Fee Per Year for SAARC countries: ₹4,500

FOREIGN STUDENTS

For Foreign Students

Semester Fee Plan $ 500
Annual Fee Plan $ 1000
Total Fee Plan $ 2,000

Note

University Registration Fee: $ 50

Examination Fee per year: $ 60 is applicable

eligibility

Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University; with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.
Candidates who are in the final semester of the Bachelor's Program are also eligible to apply.

LEARNING METHODOLOGY

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120 study hours in each course

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Interactive audio-video lectures

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Pre-recorded video lectures

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Discussion forum

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Self e-learning material

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Assignments, quizzes, MCQ, etc. for reinforcement

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Independent and group projects

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8 to 12 hours of live online sessions on weekends

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Live Q&A sessions with faculty using tech-enabled tools for an optimum learning experience

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Short videos in the form of learning chunks for comprehensive understanding

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Technology Enabled Online Proctored Examinations, twice a year

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Hands-on practical and lab exercises to supplement theory for tech based courses

HOW TO ENROLL

Step
1
Click here to visit the Vignan Online Enrollment Form
Step
2
Sign up, complete the 4 essential steps to enroll for the Program of your choice
Step
3
Pay fee through Net banking/ Debit card/ Credit card or using easy EMI with 0% interest

CAREER ADVANCEMENT SERVICES

The career advancement services team works tirelessly to connect our students with the right job opportunities. Our years of experience in training, networking, and human resourcing skills help our students find exciting and challenging job opportunities. Our students get placements in reputed companies through a structured framework.

LEARNER SUPPORT  
learner support

Dedicated learner support team to answer your queries and guide you throughout

mentorship

Academic mentorship to give you expert advice on a wide range of academic topics

MENTORSHIP  
Guidance

Online mentoring sessions on weekends

mentorship

Doubt-clearing sessions with faculty during live classes and discussion forums

INDUSTRY INTERFACE  
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Online and on-campus guest lectures from corporate leaders to enrich yourself with industry insights

mentorship

Get practical exposure through industry visits

CAREER SUPPORT  
POWERED BY
counselling

Guidance on further studies through expert counseling sessions

mentorship

Career mentorship and development programs to help you excel professionally

entrepreneurs

Get young entrepreneurs’ perspectives on the skills you need for success

career-support

Resume building and placement training program to help you ace interviews

POWERED BY
mentorship

Guidance on further studies through expert counseling sessions

mentorship

Career mentorship and development programs to help you excel professionally

entrepreneurs

Get young entrepreneurs’ perspectives on the skills you need for success

building

Resume building and placement training program to help you ace interviews

OUR TECHNOLOGY

Get the added advantage of kickstarting your career

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State-of-the-art Learning Management System (LMS) for a near face-to-face learning experience

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Clarify all your queries with ease using our chat and message feature

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Join online forums and peer groups to engage in discussions on a variety of topics

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Instant and anytime access to the learning material

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Continuous feedback and analytics to monitor progress

Know Our LMS

HIRING COMPANIES

HDFC
Honeywell
Facebook
EY
Google
ICICI

FAQs

Yes, an Online MBA in Marketing degree is recognized in India when the e-learning platforms providing the program are accredited by NAAC and recognized by UGC. These accreditations ensure the degree's credibility and acceptance in the country. Therefore, the Online MBA Degree offered by Vignan Online is valid.

In the Online MBA program specializing in Marketing, learners have the opportunity to pursue advanced certifications in Digital Marketing, Brand Management, Marketing Analytics, and Consumer Behavior.

Upon enrollment, learners can pursue one advanced certification at a time for the Online MBA in Marketing program.

Yes, personalized attention from experienced faculty is a hallmark of our Online MBA in Marketing program. Faculty members provide individualized mentorship and guidance to help learners excel both academically and professionally.

No, learners undertaking the Online MBA in Marketing do not need to visit the campus for examinations. Our secure online examination process allows learners to complete their exams remotely, ensuring convenience and flexibility.

Absolutely, learners can conveniently pursue the Online MBA in Marketing program from Vignan Online while maintaining their full-time work commitments.

Yes, learners enrolled in our Online MBA program will receive comprehensive placement assistance. Our dedicated placement team supports learners with resources, guidance, and networking opportunities to connect with potential employers and secure suitable job placements.

Graduates of the Online MBA in Marketing program can explore various career paths, including roles such as Marketing Manager, Brand Strategist, Market Research Analyst, Product Manager, and Advertising Executive.

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