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MBA - Marketing( Advanced Certificate in Advertising and Branding)

MBA General
MBA General

MBA - Elective in Marketing

Advanced Certificate in Advertising and Branding


About the elective

“Customer is King” - this is what a true marketing professional believes in. Marketing revolves around the idea to understand what the customer needs and then arrive at strategies and methods to satisfy these needs. Customer satisfaction and customer delight is what every marketing professional strives for. With increased competition and an open world, marketing has become an extremely crucial function in any business. This has resulted in a huge demand for skilled marketing professionals who have a sound understanding of the ever-changing market dynamics and an analytical approach on how to apply the current marketing concepts to enhance customer delight.

About the Certification: Online MBA in Advertising and Branding

The success of a product depends on how strong is its bonding with its target customers. The building block of this bonding is advertising and the glue that makes this bond stronger is banding. Advertising professionals and brand managers nurture the brand through the right communication and precise positioning. Skills required here include making communication decisions, channel decisions, and budgeting decisions. Career opportunities in this field have always remained lucrative and a specialized certification will always prove to be handy.

The Advanced Certificate Program in Advertising and Branding will build a thorough understanding of the concepts of advertising and brand management. It will equip you with strategies of effective brand creation, maintenance, and expansion with real-world contexts, solutions, and pitches.

The Advanced Certificate Program in Advertising and Branding will take you through an insightful journey in the following courses:

  • Branding Fundamentals
  • Building Brand Identity
  • Creating Effective Advertisements
  • Offline and Online Advertising


  • Strong foundation in the principles and concepts of Marketing
  • Learn latest skills by studying advanced courses like Integrated Marketing Communication, Digital Marketing and Marketing Analytics.
  • Obtain enhanced understanding of Digital and Social media strategies for intelligent marketing
  • Achieve business mastery with a blend of Marketing and Management courses
  • Includes a research project giving exposure to solving real-time problems in the domain of marketing

Management Concepts and Practices
Principles of Economics and Markets
Managerial Effectiveness and Ethics
Accounting and Finance
Organizational Behavior and Human Resources Management
Quantitative Techniques and Analytics


Marketing Management and Research
Operations Management
Consumer Behavior
Supply Chain Management
Sales and Distribution Management


Business Environment and Strategy
Project Management
Agricultural and Rural Marketing
Integrated Marketing Communications
Services Marketing and CRM
Open Elective Course

*Please select any three from the options below

Marketing Research
Retailing Management
Consumer Behaviour
Sales & Distribution Management


Global Marketing
B2B Marketing
Retail Marketing and Brand Management
Digital Marketing and Data Analytics
Cross-Functional Elective Course
Master Thesis / Project *

* Master Thesis / Project will be carried out between Sem 3 and Sem 4, but evaluation will reflect in Sem 4
*Please select any three from the options below

Integrated Marketing Communications
Advertising and Brand Management
Services Marketing
Digital Marketing


For Indian National & SAARC Nations

Semester Fee Plan ₹ 22,500
Annual Fee Plan ₹ 45,000


One Time University Registration Fee of Rs. 2500 is applicable during admission

Examination Fee of Rs.4000 per year is applicable


For Foreign Students

Semester Fee Plan $ 450
Annual Fee Plan $ 900


One Time University Registration Fee of $ 50 is applicable during admission

Examination Fee of $ 60 per year is applicable


Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University; with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.
Candidates who are in the final semester of the Bachelor's Program are also eligible to apply.


120 study hours in each course

Interactive audio-video lectures

Pre-recorded video lectures

Discussion forum

Self e-learning material

Assignments, quizzes, MCQ, etc. for reinforcement

Independent and group projects

8 to 12 hours of live online sessions on weekends

Live Q&A sessions with faculty using tech-enabled tools for an optimum learning experience

Short videos in the form of learning chunks for comprehensive understanding

Technology Enabled Online Proctored Examinations, twice a year

Hands-on practical and lab exercises to supplement theory for tech based courses


Click here to visit the Vignan Online Enrollment Form
Sign up, complete the 4 essential steps to enroll for the Program of your choice
Pay fee through Net banking/ Debit card/ Credit card or using easy EMI with 0% interest


The career advancement services team works tirelessly to connect our students with the right job opportunities. Our years of experience in training, networking and human resourcing skills helps our students find exciting and challenging job opportunities. Our students get placements in reputed companies through a structured framework.

Guidance on further studies through expert counselling sessions

Career mentorship and development programs to help you excel professionally

Get young entrepreneurs’ perspectives on the skills you need for success

Resume building and placement training program to help you ace interviews

Our Technology

Get the added advantage of kickstarting your career

State-of-the-art Learning Management System (LMS) for a near face-to-face learning experience

Clarify all your queries with ease using our chat and message feature

Join online forums and peer groups to engage in discussions on a variety of topics

Instant and anytime access to the learning material

Continuous feedback and analytics to monitor progress

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