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BBA - GENERAL (Elective in Marketing)

BBA Marketing
BBA Marketing

BBA

Elective in Marketing

QUICK INTRO

Marketing is at the core of every business organization and demands great skills and strategies to get it right. Through out-of-the-box strategies and activities, a brand can successfully position itself suitably in the market. Marketing is a great career choice for those who love challenges and can adapt themselves quickly to the rapidly changing consumer needs.

This program equips learners with an in-depth understanding of the core marketing concepts. The learners will gain mastery over various marketing tasks such as planning, implementing, and monitoring the marketing efforts of an organization. The program also features a project for gaining hands-on experience in important marketing functions.

ELECTIVE HIGHLIGHTS

  • Covers theory and practical aspects of marketing and business management
  • Incorporates topics from modern marketing such as Integrated MarComm, Social Media Marketing, Marketing Analytics, etc.
  • Includes project work to enhance real-time problem-solving and analytical skills
  • Covers important marketing and management courses
1st
Semester

Principles of Management and Organizational Behavior
Managerial Economics
Accounting for Managers
Business Statistics and Analytics for Decision making
Business Environment & Ethics
Business Communication

 
2nd
Semester

Business Communication II
Cost Accounting
Business Psychology
Macro Economics
Business Statistics

 
3rd
Semester

Business Environment
Management Accounting
IT Tools for Business
Business Laws
Business Research Methods

 
4th
Semester

Marketing Management
Business Finance
Human Resource Management
Operations Management
Direct Taxation

 
5th
Semester

Strategic Management
Entrepreneurship Development
Organizational Behavior
Elective I*
Elective II*

*Please select any two from the options below

Marketing Research
Retailing Management
Consumer Behavior
Sales and Distribution Management

6th
Semester

Business Ethics and Corporate Governance
Digital Marketing
Elective III*
Elective IV*
Management Thesis

*Please select any two from the options below

Innovation and Product Development
Advertising and Brand Management
Services Marketing
Tourism Marketing

INDIAN NATIONAL

For Indian National & SAARC Nations

Semester Fee Plan ₹ 17,500
Annual Fee Plan ₹ 35,000

Note

One Time University Registration Fee of Rs. 2500 is applicable during admission

Examination Fee of Rs.4000 per year is applicable

FOREIGN STUDENTS

For Foreign Students

Semester Fee Plan $ 350
Annual Fee Plan $ 700

Note

One Time University Registration Fee of $ 50 is applicable during admission

Examination Fee of $ 60 per year is applicable

eligibility

Pass in the (10+2) examination from State Board / CBSE / NIOS/ IGCSE/ IB/ ICSE recognized by the State or Central Government.
Candidates who are due to appear in the (10+2) examination are also eligible to apply.

LEARNING METHODOLOGY

120 study hours in each course

Interactive audio-video lectures

Pre-recorded video lectures

Discussion forum

Self e-learning material

Assignments, quizzes, MCQ, etc. for reinforcement

Independent and group projects

8 to 12 hours of live online sessions on weekends

Live Q&A sessions with faculty using tech-enabled tools for an optimum learning experience

Short videos in the form of learning chunks for comprehensive understanding

Technology Enabled Online Proctored Examinations, twice a year

Hands-on practical and lab exercises to supplement theory for tech based courses

HOW TO ENROLL

Step
1
Click here to visit the Vignan Online Enrollment Form
Step
2
Sign up, complete the 4 essential steps to enroll for the Program of your choice
Step
3
Pay fee through Net banking/ Debit card/ Credit card or using easy EMI with 0% interest

CAREER ADVANCEMENT SERVICES

The career advancement services team works tirelessly to connect our students with the right job opportunities. Our years of experience in training, networking and human resourcing skills helps our students find exciting and challenging job opportunities. Our students get placements in reputed companies through a structured framework.

Guidance on further studies through expert counselling sessions

Career mentorship and development programs to help you excel professionally

Get young entrepreneurs’ perspectives on the skills you need for success

Resume building and placement training program to help you ace interviews

Our Technology

Get the added advantage of kickstarting your career

State-of-the-art Learning Management System (LMS) for a near face-to-face learning experience

Clarify all your queries with ease using our chat and message feature

Join online forums and peer groups to engage in discussions on a variety of topics

Instant and anytime access to the learning material

Continuous feedback and analytics to monitor progress

Know Our LMS

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HIRING COMPANIES

HDFC
Facebook
Honewell
EY
Google
Icici