Duration2 Years
Live Online SessionsWEEKEND
FLEXIBLE EMIAbout the elective
While marketing and human resources may seem to be very different functions, they share one important element of business - they both deal with people. While HR professionals focus on internal people - the employees, marketing professionals focus on the external people - the customers. Finding the right people, promoting the organization and building the brand are just a few of the many functions that both marketing and human resource professionals work on. An elective in marketing and human resource equips you with the skills required to deal with people and move towards a career progression in either marketing or human resources domain.
There ia an opportunity to earn an advance certification while you pursue this program
According to a report by HootSuite, an average user spends almost 7 hours per day on the internet. The e-commerce industry is on the rise because of our changing lifestyle and acceptance of online shopping. This trend has encouraged marketers to increase their online presence in the form of e-commerce and increased ad budgets on digital advertising and marketing. But getting the maximum worth for the spend is not easy and requires special skills. This has resulted in a massive requirement for skilled professionals.
The Advanced Certificate Program in Digital Marketing and Ecommerce will build a thorough understanding of the concepts of digital marketing, social media marketing, and other online advertising tools. It will equip you with the hands-on expertise of the various factors that drive e-commerce marketing.
The Advanced Certificate Program in Logistics and Supply Chain Management will take you through an insightful journey in the following courses:
Data is said to be the new oil. And rightly so, because if you have data and can identify meaningful patterns and trends to use as a strategy for business growth, success is definite. The data science industry in India has witnessed a growth of over 30% and is expected to grow at a similar pace in the coming years. The industry today needs managers who not only understand business and strategy but also have the ability to analyze data and use the same to devise better strategies.
The Advanced Certificate Program in Data Science and Marketing Analytics will build a thorough understanding of the concepts of data science and data metrics. Digital marketing, social media marketing, and other online advertising tools. It will equip you with hands-on expertise on the various factors that drive e-commerce marketing.
The Advanced Certificate Program in Data Science and Analytics will take you through an insightful journey in the following courses:
The success of a product depends on how strong is its bonding with its target customers. The building block of this bonding is advertising and the glue that makes this bond stronger is banding. Advertising professionals and brand managers nurture the brand through the right communication and precise positioning. Skills required here include making communication decisions, channel decisions, and budgeting decisions. Career opportunities in this field have always remained lucrative and a specialized certification will always prove to be handy.
The Advanced Certificate Program in Advertising and Branding will build a thorough understanding of the concepts of advertising and brand management. It will equip you with strategies of effective brand creation, maintenance, and expansion with real-world contexts, solutions, and pitches.
The Advanced Certificate Program in Advertising and Branding will take you through an insightful journey in the following courses:
Having a great strategy might not guarantee you success, you need great leadership to complement it. From an era where strategy and leadership were considered unrelated, the world of business has moved to integrate the two crucial elements for corporate success. This has resulted in many HR leaders going on to lead the businesses.
The Advanced Certificate Program in Strategy and Leadership will build a thorough understanding of various business skills like negotiation and critical decision making. It will enable you to take on strategic and leadership roles across industries.
The Advanced Certificate Program in Strategy and Leadership will take you through an insightful journey in the following courses:
According to a report by HootSuite, an average user spends almost 7 hours per day on the internet. The e-commerce industry is on the rise because of our changing lifestyle and acceptance of online shopping. This trend has encouraged marketers to increase their online presence in the form of e-commerce and increased ad budgets on digital advertising and marketing. But getting the maximum worth for the spend is not easy and requires special skills. This has resulted in a massive requirement for skilled professionals.
The Advanced Certificate Program in Digital Marketing and Ecommerce will build a thorough understanding of the concepts of digital marketing, social media marketing, and other online advertising tools. It will equip you with the hands-on expertise of the various factors that drive e-commerce marketing.
The Advanced Certificate Program in Logistics and Supply Chain Management will take you through an insightful journey in the following courses:
Note: For the duration of your program you can only choose and study one certificate course from the given list
Management Concepts and Practices
Principles of Economics and Markets
Managerial Effectiveness and Ethics
Accounting and Finance
Organizational Behavior and Human Resources Management
Quantitative Techniques and Analytics
Entrepreneurship
Marketing Management and Research
Operations Management
Talent Acquisition and Management
Learning and Development
Consumer Behavior
Business Environment and Strategy
Project Management
Employee Reward Management
Integrated Marketing Communications
Services Marketing and CRM
Open Elective Course
Strategic Human Resource Management
Organization Development and Change Management
Retail Marketing and Brand Management
Digital Marketing and Data Analytics
Cross-Functional Elective Course
Master Thesis / Project *
For Indian National & SAARC Nations
Note
One Time University Registration Fee of Rs. 2500 is applicable during admission
Examination Fee of Rs.4000 per year is applicable
Exam Fee Per Year for SAARC countries: ₹15000/-
For Foreign Students
Note
One Time University Registration Fee of $ 50 is applicable during admission
Examination Fee of $ 60 per year is applicable
Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University; with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.
Candidates who are in the final semester of the Bachelor's Program are also eligible to apply.
120 study hours in each course
Interactive audio-video lectures
Pre-recorded video lectures
Discussion forum
Self e-learning material
Assignments, quizzes, MCQ, etc. for reinforcement
Independent and group projects
8 to 12 hours of live online sessions on weekends
Live Q&A sessions with faculty using tech-enabled tools for an optimum learning experience
Short videos in the form of learning chunks for comprehensive understanding
Technology Enabled Online Proctored Examinations, twice a year
Hands-on practical and lab exercises to supplement theory for tech based courses
The career advancement services team works tirelessly to connect our students with the right job opportunities. Our years of experience in training, networking and human resourcing skills helps our students find exciting and challenging job opportunities. Our students get placements in reputed companies through a structured framework.
Dedicated learner support team to answer your queries and guide you throughout
Academic mentorship to give you expert advice on a wide range of academic topics
Guidance on further studies through expert counselling sessions
Career mentorship and development programs to help you excel professionally
Guidance on further studies through expert counselling sessions
Career mentorship and development programs to help you excel professionally
Guidance on further studies through expert counselling sessions
Career mentorship and development programs to help you excel professionally
Get young entrepreneurs’ perspectives on the skills you need for success
Resume building and placement training program to help you ace interviews
Guidance on further studies through expert counselling sessions
Career mentorship and development programs to help you excel professionally
Get young entrepreneurs’ perspectives on the skills you need for success
Resume building and placement training program to help you ace interviews
Get the added advantage of kickstarting your career
State-of-the-art Learning Management System (LMS) for a near face-to-face learning experience
Clarify all your queries with ease using our chat and message feature
Join online forums and peer groups to engage in discussions on a variety of topics
Instant and anytime access to the learning material
Continuous feedback and analytics to monitor progress
What People Say
Yes, the University is Entitled by University Grants Commission (UGC) to offer Online Degree Programs. All Online Programs are approved by All India Council for Technical Education (AICTE) and UGC-DEB. UGC and (AICTE) are statutory bodies under Ministry of Education, Government of India.
Yes. The below notification UGC endorses this.
UGC Notification No. F. 1-1/2020(DEB-I) dated 4th September 2020 – Part VI, Page 79, Point. 22 - Equivalence of qualification acquired through Conventional or Online Learning:
Degrees at undergraduate and postgraduate level in conformity with UGC notification on Specification of Degrees, 2014 and postgraduate diplomas awarded through Online mode by Higher Educational Institutions, recognized by the Commission under these regulations, shall be treated as equivalent to the corresponding awards of the Degrees at undergraduate and postgraduate level and postgraduate diplomas offered through conventional mode.
No. This is an online learning mode program. In an Online mode there are regular live online sessions on weekends, online proctored exams, learner engagement activities and support, and no territorial jurisdiction.
The Degree will be awarded by Vignan's Foundation for Science, Technology, and Research (Deemed-to-be University).
The medium of instruction is English.
Color scan of the below mentioned original document is required to be uploaded on the admission portal at the time of seeking admission –
At the time of admission.
The program option cannot be changed after completing the admission process. In the case of BBA – General and MBA – General, the elective courses can be chosen before the commencement of the respective semester.
BBA – 3 Years; MBA – 2 Years
BBA – 6 Years; MBA – 4 Years
A semester system is followed.
BBA – 3600 hours and MBA – 3120 hours
In MBA, there are additional 480 hours of learning for the advanced certification program.
BBA – 29 + Management Thesis
MBA – 22 + Project Report + Management Thesis
Yes. Learners will be able to interact during the live sessions and through the discussion forum / chat facility on the Learning Management System (LMS).
Yes. The online sessions will be recorded and available on the Learning Management System (LMS).
Not mandatory but essential. A learner is required to have a minimum participation of 75% in all the activities.
Yes. A learner is provided access to an exhaustive and customized e-Learning Material (ELM) on the Learning Management System (LMS).
No. The content on the LMS is only meant to be used by learners enrolled in the program. Any unauthorized copying, distribution, transmission, uploading on any media, or any other use of this material is prohibited.
